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Apple Music and Spotify Chat Extensions Coming to Facebook Messenger

Apple Music and Spotify Chat Extensions Coming to Facebook Messenger

"We're thrilled to be one of the first retailers to use this new feature and we have a great partner in mode.ai", said Brett Trent, Chief Marketing Officer at rue21.

Apple Music integration with the Chat Extensions is also planned with no firm data announced. The move could also help Facebook attract more ad dollars from businesses interested in attracting new customers.

The so-called chat extensions will be a new way for developers and businesses to let users access their apps.

Chat bots were originally seen not only as a way for Facebook to monetize Messenger, but a meaningful step towards the more powerful, artificially-intelligent assistants being worked on by Amazon, Apple, and other tech giants.

Finally, Facebook is adding more immersive gaming experiences to Messenger. The Western Union bot for Messenger enables a digital-and-physical gateway for money movement, bringing access, convenience and leading-edge technology to US consumers.

Last month, the company announced Getir, a MasterPass-enabled bot. Around 100,000 developers are building for Messenger.

For those who don't know, a bot is an application that does automated tasks like putting an event into your calendar, hands-free calling or getting directions. A new App Store-like Discover tab highlights businesses with bots you can talk to.

"Better search will help, but that alone won't solve the problem as the brands themselves must do more to make their content more reactive", Blau said.

The Western Union Company (NYSE: WU) is a leader in global payment services.

Wenkoff said that the company is relaunching its entire digital platform from the ground up, starting with the Messenger bot. Additionally, for a money transfer bot like Western Union's, "mouth to mouth is very powerful", Almeida noted. "We are continuing to invest in our partnership and evolve the features of our Amex bot for Messenger to deliver more value to our Card Members".

On stage at the McEnery Convention Center in San Jose, David Marcus, VP of Messaging Products, laid bare the company's vision for messenger. For now it looks to be a pretty simple affair, you and your friends can hang out in a shared space, draw in the air, take selfies, and change the wallpaper. "We now think we are combining two tools of the past - the telephone directory (the way we used to find people) with the Yellow Pages (the way we used to find businesses)". If you do want all the dirty details, though, feel free to watch the whole broadcast below.

As more and more brands compete for consumers' attention on Messenger, the platform could become fairly noisy.


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