Sci-tech

Amazon Prime Video reportedly coming to the Apple TV, answering countless prayers

Amazon Prime Video reportedly coming to the Apple TV, answering countless prayers

Amazon Video, which provides access to movies and TV shows on Amazon's popular Prime Video streaming service, is the only major streaming app that is not now available for Apple TV.

Amazon is reportedly planning to bring its video streaming service to AAPL's set-top box, reports, Recode.

No one from either company would go on record confirming the possibility, but Recode said the two tech giants were close to an agreement, "according to people familiar with the two companies". The company's Prime Video service is not available on Apple TV or most Android TV devices, and the company has ignored Google Cast in lieu of its own Fire-branded streamers.

Amazon is not selling the Apple TV since 2015.

Apple and Amazon didn't respond to a request for comment.

No word on whether Amazon plans to start selling the Apple TV again-the company kicked the device out of its store nearly two years ago. The deal is believed to be negotiated directly between Jeff Bezos and Tim Cook, if there is truth to the whole thing at all. "In-fact, little has really changed with Apple's streamer and the competition has not only got cheaper, but significantly more appealing with 4K content".

The move puts a temporary cap on some minor feuding between the two companies, as both have wanted to make themselves the exclusive place for users to buy and stream multimedia content. A search for Apple TV finds mostly accessories and competitor products, though a few third-party sales do slip through.

But the companies have disagreed on business terms, as Bezos had explained. And if you can't, then we don't want to sell it to our customers, because they're going to be buying it thinking they can watch Prime Video and then they're going to be disappointed. Amazon claimed the devices didn't "interact well" with their then called "Instant Video" platform.


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