Sports

Cavs to wear Goodyear logo on jerseys next season

Cavs to wear Goodyear logo on jerseys next season

The terms of Cleveland's deal with Goodyear were not disclosed but it's worth mentioning that the Sixers and Kings sold the 2½-by-2½ inch space for about $5 million each (annually).

Goodyear makes flawless sense for the Cavs as a huge company based in northeast OH from LeBron James' hometown of Akron.

As the agreement was being announced inside Quicken Loans Arena, Goodyear's unmistakable blimp circled the building and downtown on a spectacular spring day.

Goodyear is not the official tire of the National Basketball Association (that designation belongs to Kumho), but that category was not protected in this case.

Starting next season, Goodyear will have jersey patch on the Cleveland Cavaliers' jersey according to Kevin Kleps of Crains Cleveland.

The new jersey advertising policy will mean a redesigned look for the league's teams, including the Cavs, when Nike takes over as the official uniform supplier. Its fleet of Goodyear Blimps provide aerial coverage of the biggest sporting events across North America. The Akron Goodyear Wingfoots won the first title that season. It employs approximately 66,000 people and manufactures its products in 48 facilities in 21 countries around the world. For more information about Goodyear and its products, go to www.goodyear.com.

What do you think about the Cleveland Cavaliers sponsorship agreement with Goodyear? The team is led by General Manager David Griffin and Head Coach Tyronn Lue.

It seems inevitable that every team will ink a jersey ad deal sooner or later. In 1949, NBL teams became part of the new National Basketball Association as part of a merger. The Cavaliers are also one of five teams nominated for the prestigious Sports Business Journal's "2017 Sports Team of the Year" award among all professional sports organizations. As the one of the top two most high profile teams in the league, alon.


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