IT&Software

Facebook launching ad-powered premium original TV content for free

Facebook launching ad-powered premium original TV content for free

Facebook is said to produce TV-like shows, which will premier in the middle of June this year.

As Business Insider reports, the company is looking for shows in two kinds of tiers: high-quality shows, akin to the caliber of Netflix's House of Cards, and short-format shows that are less expensive to make, which would refresh every 24 hours.

Facebook's original TV-like video content efforts to take on the content being shown on that massive piece of hardware sitting in your living room are being led by College Humor's co-founder Ricky Van Veen. A-list stars are vaguely mentioned but the only show that's actually described as being greenlit is about people going on virtual reality first dates. Snapchat continues to attract young users to its youth-centric show deals for the Discover section.

According to sources speaking to Business Insider, Facebook will offer two tiers of programing. Reports also indicate that there are some big name Hollywood celebrities already on board with the project. With Facebook unveiling shows in time for the Cannes Lions advertising festival, the wait to see what they've come up with won't be a long one.

Facebook's forthcoming slate of original programming will inevitably compete against YouTube, which also announced on Thursday, May 4, that it would bankroll original shows starring A-listers the likes of Ellen DeGeneres, Kevin Hart, and Katy Perry. The new shows will be supported by ads and available for anyone to watch, instead of living in YouTube's $9.99-a-month subscription service.

The new video initiative means Facebook would play a much more hands-on role in controlling the content that appears on its social network with almost 2 billion members - and it comes as companies like Amazon, YouTube, and Snap are locked in an arms race to secure premium video programming.

"We've seen people hurting themselves and others on Facebook - either live or in video posted later", Zuckerberg wrote.

"Last year we started to invest in more original video content to help seed the ecosystem".


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