Google's AdSense to crack down more precisely on publisher violations

Google's AdSense to crack down more precisely on publisher violations

This has been made possible to some technological change towards policy violations in the company's AdSense network.

Publishers monetizing through AdSense will have a better sense about which of their pages are completely blocked, but they won't receive notifications about content that may be brand-safe for some advertisers but not others.

This means Google, as well as creators, can now earn ads on their website with fewer hassles. Google runs the advertising and revenues are shared between the website publisher and Google itself. Previously, a publisher's full site would be suspended from ad placements if only one page violated Google's policies. Also, Google doesn't allow AdSense code to be placed on pages where there may be pornography, violent imagery, or "racial intolerance", and it's also banned from pages that are selling counterfeit goods or displaying content that is copyright protected. Site-level actions will still be used when needed, Google says.

Spencer said as Google rolls out its new page-level policy violation feature it will be able to stop showing ads on select pages while leaving them on the rest of the site where "good" content is. The website or the publisher will now only be taken off the AdSense network in the case of egregious or persistent violations.

Scott Spencer, director of product management, sustainable ads, for Google, said in a phone interview last week that the technology can take action at a more granular level and more quickly.

Google also will launch a Policy Center to make it easy for publishers to tell Google when policy issues have been resolved and their pages are ready for review.

The adjustment comes after many YouTube advertisers boycotted the platform due to their ads appearing attached to videos containing questionable content. Google responded to that conundrum by offering even more controls for ad buyers to identify and exclude certain types of videos.

We're also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages. Advertising is the cornerstone of Google's business, but with AdSense in particular it relies on publishers to sign up to receive Google-derived ads on their sites - Google said that it paid out $11 billion to publishers in advertising revenue past year alone.

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