Markets

Google's AdSense to crack down more precisely on publisher violations

Google's AdSense to crack down more precisely on publisher violations

This has been made possible to some technological change towards policy violations in the company's AdSense network.

Publishers monetizing through AdSense will have a better sense about which of their pages are completely blocked, but they won't receive notifications about content that may be brand-safe for some advertisers but not others.

This means Google, as well as creators, can now earn ads on their website with fewer hassles. Google runs the advertising and revenues are shared between the website publisher and Google itself. Previously, a publisher's full site would be suspended from ad placements if only one page violated Google's policies. Also, Google doesn't allow AdSense code to be placed on pages where there may be pornography, violent imagery, or "racial intolerance", and it's also banned from pages that are selling counterfeit goods or displaying content that is copyright protected. Site-level actions will still be used when needed, Google says.

Spencer said as Google rolls out its new page-level policy violation feature it will be able to stop showing ads on select pages while leaving them on the rest of the site where "good" content is. The website or the publisher will now only be taken off the AdSense network in the case of egregious or persistent violations.

Scott Spencer, director of product management, sustainable ads, for Google, said in a phone interview last week that the technology can take action at a more granular level and more quickly.

Google also will launch a Policy Center to make it easy for publishers to tell Google when policy issues have been resolved and their pages are ready for review.

The adjustment comes after many YouTube advertisers boycotted the platform due to their ads appearing attached to videos containing questionable content. Google responded to that conundrum by offering even more controls for ad buyers to identify and exclude certain types of videos.

We're also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages. Advertising is the cornerstone of Google's business, but with AdSense in particular it relies on publishers to sign up to receive Google-derived ads on their sites - Google said that it paid out $11 billion to publishers in advertising revenue past year alone.


  • Ricciardo 'envious' of Hamilton-Vettel scrap

    Ricciardo 'envious' of Hamilton-Vettel scrap

    Sunday's race, however, could give them the chance to hit the reset button. Hopefully closer but I don't think we can expect to come out and win.

    Premier League Player of the Month confirmed: April 2017

    He has so far scored 19 goals in all competitions this season, matching Cha Bum-kun's tally in the 1985-86 season with Leverkusen. Before adding that, " I'm really thankful for my team-mates and for the coaching staff and so many fans that voted for me ".

    Trump threatens to cancel briefings; Spicer back at podium

    Earlier, Spirro asked if Trump was "moving so quickly that your communications department can not keep up with you". I'm not saying that in a bragging way".
  • Myles Garrett laughs off Bruce Smith's criticism

    Myles Garrett laughs off Bruce Smith's criticism

    In that span, they'll have time to acclimate themselves to the rigors - both on and off the field - of professional football. The Browns rookies won't join their veteran counterparts until May 23, which marks the first OTA practice of the offseason.
    Who Had the Most Memorable Met Gala Look?

    Who Had the Most Memorable Met Gala Look?

    The reality TV star took to her Instagram page to share the epic selfie featuring her and other famous faces at the ball. She opted for bright pink eyeshadow and blush around her eyes and cheeks, topping it off with a deep magenta pout.

    White House furious after being trolled with Russia Oval Office photos

    Scherbak said his post - addressed to USA media - was prompted by "this hysteria around my photo shoot at the White House". Spicer's often combative question-and-answer sessions with the reporters who cover Trump have become must-see TV.
  • Haryana gang rape: Rs 10.5 lakh aid for family of victim

    Haryana gang rape: Rs 10.5 lakh aid for family of victim

    Police said the attackers mutilated her private parts after the rape and ran a vehicle over her face to prevent identification. Police was told that the victim's head and face were smashed with a hard object and crushed under the wheels of some vehicle.
    Motorola Moto X (2017) Coming With a Different Name?

    Motorola Moto X (2017) Coming With a Different Name?

    As per the leaks, the phone also packs IP68 dust and water resistance technology along with a front-facing fingerprint sensor. It was earlier reported that the handset would be called the Moto X (2017) but that may not be the case.

    'Ain't Going Nowhere' - Conte Dismisses Exit Rumours Amid Chelsea's Double Dream

    Terry was an unused substitute at West Brom and has not started in the Premier League since the September 11 draw with Swansea. It was like is all over for Chelsea in the premier league and they would not finish in top 4 let alone winning the title.
  • Macron's Election Victory Is Only Half The Battle

    The message of French-first, an end to immigration and the withdrawal from the European Union has certainly struck a chord. He does not plan to raise the retirement age from 62 years, but at least he hasn't promised to cut it to 60 as Le Pen did.
    United Kingdom  interest rates on hold at 0.25% as economy slows

    United Kingdom interest rates on hold at 0.25% as economy slows

    The Monetary Policy Committee voted 7-1 to keep rates on hold, with one member seeking a quarter-point increase. This could imply the bank will raise rates for the first time since 2007 just as Britain leaves the EU.

    Officials from Arctic nations meet amid drilling concerns

    Lisa Murkowski, seated left, pose with Nulato Chief Mickey Stickman at an Arctic Council event in Fairbanks, Alaska. Secretary of State Rex Tillerson straddled the fence about the U.S.'s position on the issue.