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Netflix trials higher price when signing up at the weekend

Netflix trials higher price when signing up at the weekend

"In this case, we are testing slightly different price points to better understand how consumers value Netflix", the company said in a statement provided to news.com.au.

A Netflix spokesperson told The New Daily that while the pricing structure would have appeared to have risen on May 13 and 14, no subscribers were charged any more than the existing rate.

While earlier reports by The Australian newspaper suggested that Netflix is testing price increases that would only be implemented on weekends (with prices returning to normal during weekdays), the company denied that interpretation of its recent tests. If we use approximately the same percentage price hikes being tried out in Australia, and apply it to USA pricing, we could see the rate for the monthly Basic plan go to $8.99 from the current $7.99. New Netflix members will now pay AU$9.99 a month for the Basic plan, up from AU$8.99.

The teaser accompanied a statement from Netflix's vice-president of worldwide series production, Eric Barmack, who said, "We're proud these strong Australian storytellers are bringing their vision to the first Australian Netflix original series".

Netflix confirmed that it has tested price changes, but was quick to emphasise that it has not made any announcement to change prices, either locally or globally.

The online channel behind hits House of Cards and Orange Is The New Black did a graphics test at the weekend in preparation for a price hike.

The possible price increases come as the Australian federal government prepares to expand the Goods and Services Tax to cover streaming services from July 1st.

"We collect and remit tax wherever we are legally obligated to do so", the company said. However could that also eventually be applied to streaming services such as Netflix?

Strangely, Netflix users can avoid the expense simply by signing up during the week instead.


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