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USC wants to sell the Coliseum's naming rights to United Airlines

USC wants to sell the Coliseum's naming rights to United Airlines

United Airlines may be set to obtain the naming rights for the iconic Los Angeles Memorial Coliseum, according to a report Thursday from a trade publication.

United Airlines may be paying $70 million over a 15-year period for the right to put the company's name and logo on the 94-year old stadium.

When the school makes a formal announcement, fans will know exactly how the United brand will be integrated not only into the facility's name, but around the venue as well.

The Coliseum is now undergoing much-needed renovations that will cost the school $270 million, so the sale is expected to help the school offset those exorbitant costs.

USC officials had no immediate comment on the report. USC has been searching for a partner since 2015 when the university entered into a marketing partnership with Rupert Murdoch's FOX Sports.

It is possible naming rights could follow in the steps of other Pac-12 rivals, selling field naming rights as opposed to a full stadium deal.

The deal surpasses the previous record-holding agreement between Alaska Airlines and the Univ. of Washington that is worth $41 million for 10 years ($4.7M per year).

It is a busy time in the Los Angeles area football stadium business. Los Angeles International Airport serves as one of United's USA hubs and its CEO, Oscar Munoz, is a graduate of USC.

The stadium is now in use by the Los Angeles Rams and the USC Trojans.


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