Facebook Messenger Home Screen Ads Might Probably Put Off Some Users

Facebook Messenger Home Screen Ads Might Probably Put Off Some Users

That's because Facebook is expanding its advertisement test run worldwide, reaching outside the test group of users in Thailand and Australia where initials trials were held.

Social media giant Facebook has taken another step towards world domination of the advertising space with the inclusion of in-line ads through its Messenger platform, reports Gizmodo.

As Facebook says, a small percentage of users will start witnessing these ads and as the month progresses, the quantity of these ads will moderately increase. Stan Chudnovsky, head of product for Messenger, said that ads will make the platform profitable. When Facebook first started testing News Feed ads in January, they acknowledged that this potential invasion of privacy was a concern.

"Some businesses have worked with this format and have found it to be successful in driving people to go from Facebook into Messenger to experience something, like a bot that enables you to book a hotel", Williamson said. Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives on 11 July, with more options like the App Installs objective, coming soon.

Each message will then encourage users to contact the FCC or Congress to let them know net neutrality is important.

For now, ads on the Messenger app's home screen is still in beta, and Facebook has more time to improve its implementation.

Lastly, "Sponsored messages" will allow businesses to re-engage with people who have previously started conversations with them.

Unlike the super annoying video ads that will appear in the middle of you watching the latest cute puppies video from 9gag or something, the ads will not necessarily pop up in the middle of your chat with your friends.

But how Messenger users react to having ads inserted into their home screens remains to be seen. According to Chudnovsky, most of the Messenger users will get to see them by the end of this year. The businesses will also have the option to send paid messages to users.