Life&Culture

Apple introduces Apple TV 4K

Apple introduces Apple TV 4K

Apple finally offered a look at its long-awaited update to the Apple TV, which now features support for 4K and HDR (high-dynamic range) quality streaming video. The Apple TV is running on the A10X processor, the same chip that powers the iPad pro, with a reported 2x faster CPU, and 4x faster GPU.

Today, Apple officially announced Apple TV 4K, and the company's Senior Vice President of Internet Software and Services Eddy Cue unveiled the new version of the iPhone maker's television venture.

Apple is working with streaming services like Netflix and Amazon Prime Video to bring 4K titles to the service. The New Apple TV will be out September 22, 2017, and will retail for $229 (CAD) for 32GB or $249 (CAD) for 64GB variants. It runs the latest TVOS. Given 4K content takes up a lot more space on a drive, we are surprised that Apple decided against a higher capacity model.

Time waits for no streaming box, however, and Amazon and Google have since launched 4K-supporting streaming solutions.

At $US179, it will still be at a premium price relative to competitors, each of which already has models supporting 4K and HDR. It supports the LTE high-speed mobile wireless data standard so users can stream music and check digital maps on their wrist.

Apple has been trying for years to revolutionise TV in the same way it changed phones. Interestingly, Apple's specs page doesn't mention a USB-C port on the Apple TV 4K, which leads me to wonder how developers are supposed to interact with it. Pre-orders begin September 15th with the product being released on September 22nd. Previous Apple TV owners will be glad to know that their SDR movies will be HDR-ready, for free. The TV app is also expanding to include Australia and Canada this month and France, Germany, Norway, Sweden, and the United Kingdom later this year. Users will also get a revamped Siri Remote in the package.

To show off new set-top, Apple played a clip from Sony and Marvel Studios' "Spider-Man: Homecoming" in 4K, which Cue said will be coming to the iTunes Store in a few weeks.


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