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Facebook's new guidelines could block news outlets from ad revenue

Facebook's new guidelines could block news outlets from ad revenue

While Brand safety has always been the top priority with thousands of advertisers posting ads on the Facebook, it is mandatory that the company should take some effort especially after the advertisers tanked the YouTube ads after discovering that the ads were run in all kind of content that promoted a lot of degrading phenomena including racism.

Facebook (FB) on Wednesday published a set of guidelines laying out its monetization reliability standards to provide further transparency on which types of publishers and creators are eligible to earn money on the social media giant's platform. Many of these experiences are made possible through ads from over 5M advertisers on Facebook, and they need to feel confident and in control over where their ads appear ...

"This is an area where you're going to see us make ongoing progress on and ultimately we care deeply about the health of the ecosystem on our platform-that includes publishers, our consumers that use our products and advertisers", said Carolyn Everson, Facebook's vp of global marketing solutions.

Facebook is making it harder to profit off of smut, vice and fake news.

But as advertisers direct more dollars to digital, many are demanding proof that the ads are translating into sales, and are growing wary of the content to which their ads are connected. That will start rolling out next week with full-lists available by October. These standards will apply to ad placements where context could matter, including in-stream ads and Instant Articles. If the new guidelines encourage people to post more G-rated video content, they are likely to bolster Facebook's pitch to advertisers.

The ad sales were tied to a Russian business with a history of pushing pro-Kremlin propaganda, the Washington Post reported. Also, in the coming months, Facebook will give post-ad giving an account of the considerable number of situations where promotions appeared.

Publishers that "share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize", Facebook said. "Every week, our community reports millions of pieces of content to us for possibly violating our Community Standards", Everson said.

Also, the guidelines are going to address the revenue sharing model which is going to pay the ad creators a sum, for posting the article pages, and for in-streaming the videos as well.

Content specifically excluded falls into nine categories, including anything that: involves children's characters engaging in inappropriate behaviour; is focused on real world tragedies, even if the intention is to promote awareness or education; is incendiary, inflammatory, demeaning or disparages people, groups, or causes; depicts threats or acts of violence against people or animals; has nudity or adult content as the focal point; depicts overly graphic images; depicts excessive consumption of alcohol, smoking or drug use; contains excessive use of derogatory language.