IT&Software

'Super Mario Run' isn't as profitable as Nintendo would like

'Super Mario Run' isn't as profitable as Nintendo would like

But the company is not happy with the game when it came to sales.

With all of the buzz surrounding the Switch and Super Mario Odyssey lately, it's been easy to forget about Nintendo's mobile efforts.

One of the few criticisms we could muster about the Nintendo Switch when the console first debuted last March was that it launched with a relatively weak catalog of games.

We find it pretty unusual because one of the major reasons to why the Switch is selling well is because of Super Mario franchise hence it is only right for the majority of Switch gamers to adopt the game. Even though the game was downloaded 200 million times, Nintendo said that the game has "not yet reached an acceptable profit point". This is a massive achievement for both Super Mario and Nintendo and it explains why the Japanese gaming company is over the moon at present moment.

As for why this is, the blame might be on cost.

What this means is that people are downloading the game, but are not ponying up the USD$10.00 to unlock the whole game. By comparison, Fire Emblem Heroes utilizes a free-to-play system with optional in-app purchases.

For now, Super Mario Odyssey offers a ton of enjoyable gameplay, and hours' worth of secrets to hunt down. And while Nintendo has stated that their "aim is for [Super Mario Run] to be the definitive Mario application for smart devices", it looks like a mandatory price gate isn't the way to garner favor from mobile players. We have learned a lot in terms of game development and deployment that we want to take advantage of moving forward. This newest title in the Super Mario series received many awards this year at the largest game shows in Western markets, such as E3 and Gamescom, and consumers had high expectations leading to its release.


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