Google pulls YouTube from Amazon streaming devices

Google pulls YouTube from Amazon streaming devices

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", Google has been telling the press. Google told the site Engadget that it would not support YouTube on the Echo Show or Fire TV because Amazon would not carry Google products like Chromecast, Google Home and Nest and would not support the Chromecast on Amazon Prime Video.

The latest twist in the saga is that Google is pulling YouTube from all Echo Show and Fire TV units.

Both companies said they hope to resolve the issue quickly.

Amazon said it hoped to resolve the issue, and noted that Echo Show users can still access YouTube video through the internet, just not through the YouTube app.

Beck Diefenbach / Reuters An Amazon Fire TV device is displayed during a media event introducing new Amazon products in San Francisco, Calif., Sept. 16, 2015.

Amazon did not respond to the shots fired by the Chocolate Factory.

Google and Amazon are among the world's biggest tech companies, but things don't seem particulary right between the two tech-giants at the moment.

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other.

Google has made a decision to block YouTube on multiple Amazon media devices, part of an escalating feud between the two tech companies. In November, Amazon introduced a redesigned interface for the video streaming service, and Google said everything was A-OK. As of May, Amazon controlled 70 percent of the voice-enabled speaker device market, according to research from Emarketer.

Both companies claim that they want to see the end to this feud, and yet neither one is attempting to compromise or progress towards such an ideal.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs. For example, Amazon does not sell Apple TV in its store, nor does it plan to sell Apple HomePod, Apple's smart speaker competitor to Amazon Echo.